YouTube is a website specialized in multimedia content of the audiovisual type, that is, videos .It was created in February 2005, as a platform to upload and share videos between users, all for entertainment purposes. It would later be consolidated as a social network , after being acquired in 2006 by the computer company Google.YouTube uses an online video player based on Flash, a format developed by Adobe Systems. It is because of this player that YouTube was gaining more support from users, and it became extremely popular, a pioneer among video sharing sites.

What is YouTube for?

YouTube, in its progressive development, offers a more intuitive interface and more user-friendly functions.

YouTube serves to:

  • Offer a means of communication without barriers
  • That content creators have a means of expression
  • That content creators have a source of income
  • That users can visit a site for entertainment
  • That users have a learning tool on hand

As a means of communication

Thanks to the universal presence of the Internet, YouTube is used daily through the accounts of newspapers, magazines, radio stations, television stations and other information services.

It is possible in this way that the information that these companies intend to transmit has a greater reach, up to an audience in different parts of the world.

As a means of expression

This platform has been used by members of social, religious, economic and governmental groups to spread their ideologies freely.

On several occasions, this way of expression has exceeded moral and social limits, making members of communities outside the context uncomfortable.

YouTube also has a comment section placed below each video, so that the public can make observations or react to the material. The opinions that are written there give YouTube a social network characteristic.

In addition, there is the option to subscribe to the channels or accounts of the content creators. This means that the subscribers are followers of the creator, or people who support his material and ideas.

As a source of income

Since Google acquired YouTube, a way for content creators to monetize their material has been created for the video platform .

YouTube pays users who reach thousands of views on their videos, and for the number of subscribers who remain interested.

If they offer attractive videos to a large audience, and they keep up-to-date in their way of making them, the platform will increase the pay.

In addition, YouTube offers the option of placing advertising on the videos so that the creators obtain another type of income.

As a place for entertainment

This website manages user accounts as channels, in which the videos will be uploaded to make them available to viewers.

Among the contents that are shared on YouTube are:

  • Films
  • Music videos
  • Cartoons
  • Anime
  • TV shows
  • User created videos
  • Online broadcasts of events or for interaction with creators

All the above materials are aimed at entertainment and leisure.

As a learning tool

As a result of YouTube intending to grow their content, creators have a wide range of themes available to create their videos and share their passion with users.

Thus, educational and cultural entities, teachers and professionals , have the option on YouTube to offer their knowledge and generate extra income through the platform.

These are classes, tutorials, courses, documentaries , instructions or videos related to general knowledge, which serve to provide users with a learning tool.

Advantages of YouTube

YouTube is one of the web pages where you can view videos, it is the most widespread in this field worldwide.

The points that YouTube has in favor from the moment of its creation are:

  • Even with reduced quality, playback is a better experience than on other video content sites.
  • YouTube has always offered the advantage of not having to download video files to view them.
  • It already supports videos with high definition , from 1440p to 2160p, so now the user experience depends on the processor and video card of the device that is responsible for accessing YouTube.
  • It is possible to create an account for the user , with which they will interact with the creators of the videos and other users. The creation of this account is not mandatory to watch videos, but it does make YouTube more comfortable.
  • With this same account it is possible to upload your own video files for other users to see. You can configure the privacy and the audience for these videos.
  • Links to the videos that the user liked can be saved in the account , to have them available each time the user accesses the platform.
  • Define restrictions on the subject matter of the content. It is not so much a flattering point for creators who want to express themselves freely, but at the same time it provides a harmonious context for the platform.
  • Defend the copyright of content creators. If a third party shares original material without the consent of the author, they are warned or sanctioned with the cancellation of their account.

Samantha Robson
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Dr. Samantha Robson ( CRN: 0510146-5) is a nutritionist and website content reviewer related to her area of ​​expertise. With a postgraduate degree in Nutrition from The University of Arizona, she is a specialist in Sports Nutrition from Oxford University and is also a member of the International Society of Sports Nutrition.

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