The graphic design is the work of combining words and images to clearly communicate a message. And not only that: it is a creative and technical activity that seeks to transmit ideas through these visual resources, which are texts, photographs, geometric shapes and color. It is thanks to graphic design that advertisements exist.This work is studied as a bachelor’s degree , in which the most effective bases and applications of the elements are learned, and also the psychology behind each one of them. For example, a red background does not convey the same idea as a blue horizontal line. The graphic designer is in charge of creating the right mix of shapes, tones, and fonts, so that an ad catches.

What is graphic design for?

It can be assumed that graphic design is a career that unites aspects of art, communication and marketing, but it is not in charge of selling a product or service, but only of placing a striking message for potential clients. Depending on the purpose of the graphic designer in a project, he can dedicate himself to various professional profiles.

Therefore, graphic design serves to:

  • Art production management
  • Develop brand identity
  • Develop multimedia
  • Art direction
  • Creative direction
  • Infographics design
  • Graphic interface design
  • Logo design
  • Website design
  • Illustration of printed or multimedia works
  • Packaging design
  • Visual content development
  • Manufacture of newspapers and magazines

Although graphic design has almost completely moved to a digital way of working on tablets, desktops and laptops, it continues to resort to manual work, on paper, for the development of new projects. To date, the most prominent and used graphic design software is Adobe Photoshop, Adobe Illustrator, Publisher, Pixie, among others.

Graphic design elements

Graphic design is based on a set of elements that help create, organize, project and carry out visual communication or graphic work. These are geometric and physical aspects, and among them are:

  • The point, the line and the plane
  • Space and volume
  • Symmetry and asymmetry
  • Rhythm and balance
  • Texture and color
  • Figure and background
  • Time and movement

Types of graphic design

Graphic design comes in various types depending on the purpose or type of project in which it is involved. The types are as follows:

  • Design for persuasion
  • Design for administration
  • Design for information
  • Design for education
  • Command instrument design

The design for persuasion focuses on advertising, and your job is to capture the attention of an audience for the company that offers a product or service has secured leads and sales. Design for persuasion influences the thinking of the individual viewing the ad.

The design for administration is geared towards creating standard formats for tickets, invoices, forms, receipts, and other business documents.

The design for information focuses on the manufacture of magazines, newspapers, books and any document that provides information. Order the text and accompany it with images to make reading more enjoyable. In addition, it is the one used for road signs.

The design for education is responsible for creating books, monographs and flashcards visually appealing to the field of education. Organize the text and pictures to ensure a good learning experience.

The design for command instruments is used in the manufacture of controls for devices that are used in daily life, such as cameras, watches, computers, televisions. These are the drawings that are placed on the buttons of these devices, to make their use more intuitive. For example, the one for the on / off button, the one for activating the flash.


Samantha Robson
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Dr. Samantha Robson ( CRN: 0510146-5) is a nutritionist and website content reviewer related to her area of ​​expertise. With a postgraduate degree in Nutrition from The University of Arizona, she is a specialist in Sports Nutrition from Oxford University and is also a member of the International Society of Sports Nutrition.

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