The aesthetic is a branch of philosophy that is based on beauty and physical reality of things and circumstances. Determine the diversity of criteria and perspectives to assume that something or someone has beauty.Since its origins, aesthetics has emphasized finding harmony between the existing and the whole , always as part of the philosophy, drawing on it to ask the questions that enrich it.It is indispensable in different fields, such as fashion, architecture, art, crafts, and is used by its practitioners: designers, architects, artists and craftsmen.

The word “aesthetic” is also used to refer to a beauty salon, where people go to get haircuts and apply dyes and makeup. By attending these places, the goal is to achieve a better physical appearance : greater beauty.

What is aesthetics for?

In terms of philosophy, aesthetics is an aspect that raises awareness about reality and our perception of it as harmonic . In aesthetics, the search for well -being is added when witnessing something. It is defined that each person can define this well-being under their own criteria, so that, finally, beauty has an infinite number of concepts.

Aesthetics has been assumed to be part of the human psyche, since there are many similarities of perception between cultures that are extremely distant and whose contact is difficult. It is, according to what is understood, something natural in the human being, a way of perception.

Aesthetics is used to:

  • Find and project beauty in art
  • Design and create majestic buildings
  • In marketing to sell a product
  • Indicate what physical appearance is best for a person
  • In religion, to raise awareness about the good and the bad
  • Know where to arrange furniture in a house

Finding beauty in art

Greek artists were very inclined to the search for beauty, and perfection as an absolute beauty , and that is why their sculptures tried to project and represent perfection in humanity.

In the stages of artistic development of humanity, such as the Renaissance, the Baroque and the Middle Ages, the criteria of beauty were different. At one point, the richness of detail could make more of an impact; in another, the use of certain colors or techniques gave greater well-being and a sense of harmony.

In marketing to sell a product

The intention that companies have is to sell their product , so their obligation is to make customers understand that it will give them the well-being that is required , and that it will satisfy their needs.

The advertising briefly describes the benefit that the product will bring to the customer. Aesthetics are largely used to communicate this more effectively, in less time and with a great message.

That great message, embodied in the product advertisement, uses language, color and psychology, all mixed in a strong aesthetic content .

Indicate which physical appearance is best

Aesthetics have been applied throughout history to define what attributes and ways of dressing cause a positive impact on the eye. That is why people always seek to imitate a standard, that is, an established way of looking.

It all depends a lot on the time , and even the decade in which you are living. For example, for women in the 1960s, the emphasis was on styling their hair so that it looked voluminous, almost spherical, with a pronounced curved pompadour. Currently, a ponytail is enough, complementing this hairstyle with a good “outfit”, which is the set of garments that will be used to complete the appearance.

To create majestic buildings

Aesthetics can also be applied to a construction , as is the case with houses, rooms and buildings of important institutions, such as a bank or a private hospital.

In ancient Greece this criterion was also used: the designs of their temples, such as that of Zeus and Athena, had numerous marble pillars, of majestic appearance, and floors of the same material, lustrous and firm. They were complemented by sculptures that magnified this aesthetic effort.

It has always been tried to avoid messy and ruined houses and rooms, which are not pleasing to the eye, that is, they do not provoke that well-being sought after in aesthetics .

In religion

Aesthetics has served in religion as an agent of awareness about the good and the bad, since the concept of Satan, also called the Devil or fallen angel, is usually associated with a poorly formed, deplorable face whose image is repulsive.

The faces of those who have done well in life have been characterized with pleasant faces, and generally in accordance with culturally established beauty.

In religion, aesthetics has a strong link with ethics : whoever does good is beautiful; whoever practices evil is condemned with ugliness.

To accommodate furniture in a house

In currents such as Minimalism, for example, aesthetics are based on the optimization of spaces and the relaxing appearance of the arrangement of furniture.

In a minimalist home , the furniture is arranged in such a way that there is a good free space to move around and the impact in sight is even relaxing, giving the feeling of openness, of relaxation. There are not so many details, such as numerous vases or crammed bookcases. Only the essentials are left within reach so that there is a clear environment.

Samantha Robson
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Dr. Samantha Robson ( CRN: 0510146-5) is a nutritionist and website content reviewer related to her area of ​​expertise. With a postgraduate degree in Nutrition from The University of Arizona, she is a specialist in Sports Nutrition from Oxford University and is also a member of the International Society of Sports Nutrition.

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