The blogs are a type of website that is specially dedicated to disseminating information on a particular topic . However, they are also used as sites to share personal or informational content.Unlike other digital portals, whose purpose is also to spread information, blogs generally do not require professional training in computing to be managed, as they are intuitive and simple to use, and almost anyone can manage them at their own discretion.

Typically, blogs are accessed by people who are content creators and owners of these websites ; However, there are also companies and organizations that use these types of sites to be able to develop and share their content and, in this way, generate income through the publications that make up the blog.

What is a blog for?

By allowing us an easy-to-administer format, blogs are par excellence the way to share and disseminate information on the internet, without the need to require very complex knowledge of web design and digital content.

Some platforms even have tools that make it easier for the user to successfully create content, guiding them to improve the quality of writing and presentation or design.

Blogs serve, in general, to:

  • Sharing personal information
  • Interact with people around the world
  • Promote or provide a product or service
  • Communicate important information such as news and reports
  • Share educational and cultural content
  • Sharing thoughts or ideologies with other people
  • Post assignments and share jobs publicly
  • Create communities on the internet on a specific topic
  • Share information comfortably from your computer
  • In case of being a monetized blog, generate income through the publications and with partitions made within the site
  • Make people aware of an important but little known topic
  • Publish information immediately to the taste of each user
  • Publish a particular work, whether of a labor or artistic nature, that you want to make known

Blogs can handle an infinite number of topics.

Share and spread content

These types of blogs pursue the objective of having striking and viral content , in order to attract visitors to their pages. In this way, they seek to generate an economic benefit through the views and participations of users.

In the case of commercial blogs, the aim is for the content to catch the readers’ attention and “hook” them in the first instance with a good title, attractive images, an ingenious cover or, as such, a good theme in the content.

It is intended that this type of blog is related to other blogs or internal pages that may generate in the user the intention to navigate within it . In this way, a more complete interaction of visitors with the website is ensured.

Monetize a blog

A blog can serve the content creator to generate an economic amount according to the number of visits and interactions by users. This can be achieved, for example, by associating a Google AdSense account with the blog.

Google AdSense is responsible for allowing a number of companies to place their ads on the blog; For each impression or click on them by visitors, there will be a remuneration to the blog owner.

Of course, there are limitations and requirements for the generation of this payment to be carried out favorably for the creator. They must be read and followed to the letter.

Considerations and precautions when creating a blog

It is very important to understand that, although blogs are a practical and flexible way to publish content to the liking of each person or institution in charge, there are certain guidelines and policies that must be respected in order to get the best out of these platforms without facing situations compromising.

Among them are:

  • Privacy policies
  • Restrictions on blog theme
  • Multimedia content restrictions (images, videos and other types of files)
  • Selection of audience for the blog

The target audience for the blog posts is also a very important factor to consider in the creation process. Depending on the way in which the content or the presentation of the information within it is made, a certain sensitive public could be offended, should they encounter it.

It is advisable that any content to be published is not offensive to people’s susceptibility and sensitivity . It is advisable to heed the warnings in this regard before misunderstandings occur in the future.


Samantha Robson
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Dr. Samantha Robson ( CRN: 0510146-5) is a nutritionist and website content reviewer related to her area of ​​expertise. With a postgraduate degree in Nutrition from The University of Arizona, she is a specialist in Sports Nutrition from Oxford University and is also a member of the International Society of Sports Nutrition.

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